Profit Margin

How is Profit Margin Calculated?

Profit margin can be calculated using a simple formula:

Profit Margin = (Total Sales – Total Expenses) / Total Sales

→ Click Here to Launch Your Online Business with Shopify

Here is a simple example of how it works:

Let us assume that your company made $500k in sales last year. After you have deducted all of your costs and expenses, such as rent, salaries, cost of goods, etc., you’re left with net profits of $100k. Now, all you need to do to calculate your profit margin is to divide net profits by total sales.

$100k / $500k = 0.2, or 2%, as profit margin is typically expressed in percentages.

Why Does Profit Margin Matter?

Profit margin, or marginal cost, is a popular and helpful ratio for gauging a company’s financial health and profitability. In general, profit margin can provide a decent insight into different aspects of a company’s financial performance:

the profitability and stability of a business
company’s ability to manage expenses
company’s pricing strategy
company’s performance vs. competition
company’s investability potential

Low-profit margins could suggest a wide array of issues, from the inability to efficiently manage expenses and overheads, to inadequate pricing strategy. It’s crucial for businesses to monitor their profit margin closely, as it’s a great tool to identify areas ripe for improvement and optimize their earnings.

Interestingly enough, higher revenue doesn’t always translate into higher profit margin. If expenses associated with higher sales have increased faster than the revenue, the company can actually end up making less money. That’s why keeping the costs low, effectively managing the inventory, and optimizing the pricing strategy for maximum profit is as much a determining factor for healthier profit margin as increased sales.

Essentially, there are only two ways for companies to achieve better profit margins:

Generate more revenue while keeping the costs low
Lower the costs while generating the same amount of revenue

Since generating additional revenues is often more difficult, businesses typically experiment with revenue optimization strategies and tend to look for opportunities to cut down on costs and fine-tune their pricing strategy to improve their profit ratio.

Although profit margin can be useful for comparing companies with one another, the comparisons should only be drawn between companies within the same industry and ideally, with similar business models. Seasonality and cyclical sales trends should also be taken into consideration when comparing profit margin over a specific time period.