Top Niches in 2020

Video transcript: In today’s video, I’m going to talk about the top 20 niches in 2020. Now, if you’re new to all this, a niche is like a category of the store, and if you’re dropshipping with Oberlo and Shopify, you get to choose what to sell, and therefore you get to choose what category you want to sell in. However, just because you can choose doesn’t mean that choosing is easy. Choosing the right niche takes some research, but we did that for you. 

So if you’re looking for niches in 2020 but aren’t sure what niche to sell in, we’ve got 20/20 vision on what’s trending with this list of 20 dropshipping categories in 2020.

We’ve got 20 dropshipping niches to go through today. And so, I’m not gonna waste a whole lot of time with the intro. I just wanna let you know how we organize this video. We’re going to go through several dropshipping product recommendations like Men’s Clothing and Accessories, and Home and Garden. And then within those, I will share some sub-niches, if you will.

These niches are a little bit more narrow than a broad category, like Men’s Clothing and Accessories, but that’s exactly why I recommend them. Because these niches are more narrow, it’s easier to find your target audience and sell to them. 

Now, niche ideas can get pretty crazy and you’ve even told us about some kind of weird ones in the comments. I tried not to get too crazy with this list, but I welcome your comments. Without further ado, let’s jump right into it. 

Start selling online now with Shopify

Start your free trial

Men’s Clothing and Accessories

We’re gonna start with the Men’s Clothing and Accessories niche. The first of the dropshipping niches in 2020 is tech-friendly fitness clothes. Here’s why. 

There’s been a big boom in fitness apps lately, and these apps have gotten really sophisticated. So more and more people are bringing their phones to their workouts so that they can follow their favorite fitness influencer’s workout plans, track their calories burned, and things like that. 

→ Click Here to Launch Your Online Business with Shopify

The way to target this market is to find clothing that makes it easier to work out with your phone next to you. 

1. Cell Phone Gym Shorts

And one good example of something to sell in this niche is these gym shorts with a hidden pocket for cell phones. 

Products like these are great because they help people who love to work out and use fitness apps on their phones to do both at the same time without the apps and the phone getting in the way of the workout. 

Now, I’m categorizing this niche in the Men’s Clothing and Accessories niche, but you could also consider it Health and Fitness. You can definitely find clothes for women that help them carry their phones into the gym as well. So it’s really your call if you want this to be a Men’s Clothing and Accessories store or a Fitness store. 

Oh, and a note on timing. Anything related to fitness is going to boom in the new year. So if you’re just getting started with Shopify and Oberlo, and you feel like you’re gonna miss out on some Black Friday sales because you don’t have your store up, that’s no reason not to start. Start building a dropshipping store in the Fitness and Wellness niche, and then go hard with advertising in January, and February, and March.

2. Visor Sunglasses

The next niche that I recommend selling is shield sunglasses. Now, it’s not often that I recommend selling sunglasses in your dropshipping store because it’s easy for consumers to walk into any Men’s Clothing and Accessories store in the mall and find sunglasses there. 

But the reason that I am suggesting these is, well, two-fold. First, this style of sunglasses is definitely trending, so you know that you’re hopping on a trend that you can use Instagram influencers to promote. 

But second, it’s really hard to search for specific designs in those big-box stores. Think about it, if a customer sees a design of sunglasses that they love, they’re going to wanna buy it then, if they think it’s gonna be difficult to find that unique pair of sunglasses in a store. 

So the key to selling products in this niche is to find really, really unique designs, use really unique people and stylistic Instagram influencers to sell them and to stay confident that you can, in fact, sell something like sunglasses online. We see it happen every day. It’s possible and you just wanna be smart with the products that you’re choosing.

3. Sling Shoulder Bag

The last niche that I recommend selling within Men’s Clothing and Accessories is the cross-body bag niche. Just like those shield sunglasses, the cross-body bag is something that a lot of fashion magazines are really expecting to blow up in the new year. And there are different angles that you can sell these bags. They can be stylistic, or they can be functional, something that helps men carry all their stuff around with them. 

If you didn’t catch our interview with dropshipper Ryan Carroll then check it out. Because he recommended his dad, who had never started a dropshipping store before, start selling cross-body bags. And in that first Shopify store, his dad made…

Ryan: $75,000 with that store, and it was pretty cool to see that happen, from him literally knowing nothing except the dropshipping business model, and like being there from the start.

Jessica: That just goes to show that there’s a lot of potential for this product that hasn’t really been explored yet. 

Health and Wellness 

Okay, now let’s move categories into the Health and Wellness category and some niches in 2020 that you should sell in in 2020 in this category. 

4. Crystal Singing Bowl

The first one is sound bathing. I know this sounds weird, but I’m seeing it pop up all over the place. In fact, there was an article in Harper’s Bazaar that noted almost a 300 percent increase in searches for sound bathing.

This is a new age-y thing, and so one of the things that you can do if you sell in this niche is creating content explaining what it is and how people can use your products to experience the healing benefits of sound bathing. A product that I particularly like for this, are crystal singing bowls. And the great thing about these bowls is that they come with a video that you can use to help advertise and explain what these crystal bowls do.

5. Neck Protection Pillow

The next niche in the Health and Wellness category, is actually a niche that I think is going to explode and there is tons of potential for dropshippers to get creative here.

That niche is sleep, actually. People are spending a lot more time thinking about how they can get better sleep and there are big brands going after this market.

 Just because there are big brands in this market, it doesn’t mean you can’t carve out a place for yourself as well. Because a lot of these big brands are selling things like textiles or mattresses, and you’re not gonna dropship mattresses anyway. What you wanna do is key in on this concern for a better night’s sleep, and figure out what accessories you can sell to help customers solve the problem of tossing and turning at night. Those accessories can range from pillows like this one to anti-snore devices. 

And if you’ll remember, anti-snore devices were a huge, huge seller in 2018. A device like that can definitely come back, but I bring this up just to show you what a problem bad night’s sleep is, and how desperate customers are to solve it. Where there are customers desperate to solve a problem, there are money-making opportunities for you.

6. Hand Flippers

Another Health and Wellness niche that’s really worth exploring is swimming. Now, yes, you can sell swim trunks and bikinis, that’s true. But I’m thinking more about swimming as a fitness niche. More and more classes are popping up in this space and swimming is great because it’s low-impact, so people with injuries can turn to swimming to start building their strength in a way that’s safe for their joints.

Accessories like these swim-resistant gloves are cheap for you to sell and help customers who have an interest in swimming, get more out of their workouts. What’s great is, a sport like swimming is fairly easy to target on Facebook, so it won’t be hard for you to find your target market and get started with these accessories.

7. Portion Control Dinnerware

And the last niche that I recommend in the Health and Wellness category are portion control accessories. This, again, is going to be one of those niches that has a lot of potential in the new year, when people are paying more attention to their diets. Now, you don’t ever want to dropship ingestibles, so no detox teas, no pills, nothing like that. 

And by the way, while we are on the subject of things not to dropship, make sure that as you’re choosing products for your store, no matter the niche, you stay within some parameters, for your legal liabilities and the safety of your customers as well. Check out this video for the full list of products not to dropship in 2020.

call it, and that’s a good thing because it means there’s a lot of room for you to be creative, and brand this as your thing. 

As you’re trying to advertise this product be creative with the problem that you highlight. For example, list out the number of calories in popular dishes, and then list out calories in healthy portions of those dishes, and do the math in the Facebook ad copy. People stop scrolling when they see numbers. Trust us, that’s how we put numbers in all of our YouTube titles. It works.

Kids and Babies 

8. Baby Food Divider

Okay, we’re gonna stay kind of on the topic of Health and Wellness, but we’re moving categories, and we’re talking about kids and babies. If you want to sell products related to children and babies, remember that you are selling to parents. So what you wanna do is think about what the parents are interested in. And just as parents are concerned about their own healthy eating habits, they’re also concerned about the healthy eating habits of their children.

More and more frequently, parents are actually making their own baby food, or trying to have more control over what their children eat, rather than relying on whatever snacks are at hand when they’re out shopping, for example. That’s why a product like this is so great. It helps parents prep snacks and meals for their children, so that they can make sure that their children are eating healthy the whole time. 

If you sell something like this, or if you get into the healthy children eating niche, content is a great marketing tool. Come up with recipes or lists of good snacks, and promote them on Facebook, on Instagram, even on Reddit, or some really creative places. The beautiful thing about content is you’re not quite selling anything, so it’s easier to play by the rules on sites like Reddit and Facebook Communities, by sharing your content.

9. Kids’ Room Moon Ornament

The other niche I recommend within the Kids and Baby category is nursery decor, but not just any nursery decor. I recommend gender-neutral nursery decor. Nowadays, parents are much more conscious about gender neutrality and that goes all the way into the furniture and accessories that they’re buying for their children’s rooms. 

Now, you’re dropshipping, and so you don’t wanna dropship big, bulky items. It’s not practical and it’s not profitable. Instead, go for really easy accessories. I love these accessories because they aren’t in frilly pinks or blues, and yet they still look elegant, clean, and great for a nursery. As you see here, you can drape them over coat-hooks or you can even nail them to the wall. You can tell parents your ideas for how they can use these accessories to warm up their nursery in a gender-neutral way. 

Another great thing about this niche, in particular, and not just the gender neutrality niche, but nursery decor, is that you’re targeting parents who like to spend money on their kids, however, you are not asking them to spend their money on anything that could be a liability for you. 

So for example, you’re not selling them car seats, where parents are entrusting your product to protect their children, and you’re not selling anything that kids could put in their mouths. So this is an excellent category to sell in if you want to sell to parents, but you want to be safe about it.

10. Pet Cremation Jewelry

What if you want to sell to people who have fur babies instead of, or in addition to, real babies? I cannot blame you because the pet industry is huge, and tons of dropshippers have found lots of success selling within it. However, carving out a space for yourself in the pet category can be kind of hard. And that’s why I love this next niche. It is the pet memorial niche.

Now I know, it’s kind of sad to think about pets dying, but what you can do with pet memorial products like this one, is help owners remember and honor the memory of their beloved pets. I think because this is kind of a sad product, not a lot of dropshippers touch it. 

But if you can do so in a way that’s tasteful, and joyous, and talking about memories, and not talking about death, then there’s a lot of money to be made here. Especially because you can even sell customized products in this niche. I don’t see a lot of dropshippers going in this direction, so if you’re willing to be creative, then I think you can make a couple of sales here.

Home and Kitchen 

11. Safari Balloons

Now I wanna move to the Home and Kitchen category, and there are two niches here that are really worth exploring if you want to sell in 2020. The first niche has to do with children’s birthday parties. 

Parents are under a lot of pressure to host Pinterest-worthy birthday parties for their children. And what I love about this niche is AliExpress has started to put together these kids’ party kits, where people can buy one product, or in this case, you can sell one product that’s actually a bundle of everything parents would need to host, say, a safari-themed birthday party. 

The real problem that you’re solving is one of time. Time and frustration, because parents know that they can go to the store and try to pick out all the different elements, so the different straws, the plates, the balloons, and everything to put together a thematic party. But that sounds like a giant headache.

So what you’re doing here is giving parents the ability to provide their children with a fun birthday party, however, you are saving them the trip to that big-box store, you’re saving them time, and giving them a lot of inspiration on how to host a fun party along the way. The cool thing about this niche too is that there are tons of seasonal sale opportunities. 

So if a parent is planning a birthday party in the winter, maybe there’s a different snow theme. If it’s in the summer, it’s probably a beach theme. So you’ll have new and fresh products to promote that are seasonal and very relevant throughout the year. And not a lot of niches offer that potential.

12. Ceramic Dinner Plate

The second niche I recommend in the Home and Decor category is luxury dining sets. We’ve actually had some success stories, and merchants have tons of success with this kind of product because what they’re doing is they’re finding products that look really high-quality and top-dollar on AliExpress and selling them at a mark-up on their own stores, under their own premium luxury brand. 

Now, a lot of home decor magazines are predicting that this trend of luxury is going to continue into 2020 and really pick up speed. So now’s the time to sell those gold-dipped forks and other nice touches that make everyday dining experiences feel a little bit more glamorous.

Women’s Fashion and Accessories 

13. Face Jewels

On the subject of glamour, let’s move into the Women’s Fashion and Accessories category. And in this category, a niche that I’m really excited about for 2020 is face jewelry or crystals? 

Producer (off-screen): Actual, like, crystals that you stick on your face? 

Jessica: Yeah, they’re actual crystals that you stick on there.

Producer (off-screen): Oh, are they? 

Jessica: Yeah.

Producer (off-screen): Interesting. How would you phrase that though? 

Jessica: Exactly. Well, that’s what I’m telling them. We don’t know what to call it, whether it’s face jewelry or face crystals, so if we don’t know what to call it, you guys can make it up. Think of a really good name, buy the domain, and you can really own this space. 

If you sell these, then try targeting people who love the show Euphoria. A character in Euphoria wears a lot of these face crystals and it’s been inspiring lots of trending face crystals on Instagram, TikTok, and other social media categories. When you sell a product like this, I highly, highly recommend that you also give people content. Let them know what kind of patterns they can experiment with as they apply these face crystals, or jewelry, or whatever you decide to call it.

14. Dangle Earrings

The second niche in the Women’s Fashion and Accessories category is statement jewelry. Statement jewelry is really fun to shop for on AliExpress because there’s a ton of variety here. And yes, I know jewelry is one of those things that people can go into a big-box store and buy.

But again, when you’re talking about something as unique as statement jewelry, you’re gonna make people wanna buy on the spot. When people see a unique piece of jewelry they’ll assume that they can’t find it anywhere else, or at least that they don’t want to bother figuring out how to describe this piece of jewelry so they can search for it elsewhere. By the way, that is an important tip for competing against Amazon.

15. Vintage Waist Belt

Finally, the third niche in the Women’s Clothing and Accessories category, which is really high-potential for 2020, are wide belts. We’re seeing wide belts pop up all over the media, and the cool thing about these belts is that they give new life to oversized sweaters. So a lot of customers in this niche will already have these oversized sweaters, and maybe they’re figuring out other ways to wear them. 

And that’s exactly where the wide belt comes into play. It’s not only a trend, but it’s also kind of a thrifty cost-saving measure. It helps someone make two outfits out of what used to be one. So make sure you play up that fact in your ads.

Phone Accessories 

Phone Accessories is the next category we’re gonna move into now. And the niche within Phone Accessories that you should be thinking about is creator tools. TikTok is gaining popularity every month, and a lot of you have asked how you can take advantage of TikTok to try to market on there. 

But that might not be the best way to think about using this platform. Because while there are a ton of people consuming TikTok’s content, there are also a ton of people who want to make it big on TikTok. This is the crowd that you’re marketing to with creator accessories. 

16. Selfie Light Ring

What I mean by creator accessories is like selfie lights and other accessories that help people make really good, high-quality videos with their cell phones. If you did wanna market this on TikTok, you could create before and after videos, showing what a video looks like before using your creator accessories and after. And of course, make sure everyone looks great in the after, and not so great and poorly lit in the before photos.

The other niche that I’m really excited about is phone holders and stands. I know, you see these everywhere but there are always new designs coming out and there are always new phones coming out. 2020 will see the release of a lot of exciting new phones, and when people get these new phones they’re gonna want new accessories. 

So it’s up to you to be savvy and time product releases with those new phone releases so that you take advantage of those shoppers who want to freshen up their new phone with an accessory that makes it easier to use that phone. 

17. Phone Holder Band

If you’ve been paying attention to this niche, you’ve probably seen those pop sockets everywhere, and I know you think it’s saturated, which is why I love this particular product. It’s more like a buckle, it’s a little bit more subtle, more minimalistic, kinda cool. 

And products like these are exactly what you wanna keep your eye out for when you’re looking for the next big thing in the cell phone accessories market. Because this category of phone accessories isn’t going anywhere, so it’s up to you to find the cool products, and the audience that wants them, and make the big bucks.

Wild Card Niches

The last three niches I recommend for 2020 are kind of wild-cards. Not in the sense that I don’t think you can sell products in them. I do, but they don’t really fall into a broad AliExpress category as the other ones do. 

18. Llama Plush Toy

The first niche that I recommend is llamas or alpacas. I think either one is doing pretty well, but Google Trends tells me “llamas” is the word that more people are searching for. Oprah even asked if llamas are the new unicorns. This is an animal that’s getting a lot of attention. So what does that mean for you? Well, there are tons of accessories on AliExpress in llama shapes, from stuffed animals to party decor, and more. This is one of those stores that you set up, and it’s really easy to know who your target audience is. 

One thing that I would consider though, if selling within this niche, is setting up a Facebook Page or an Instagram Community dedicated to llama lovers. Once you do that, deliver content, not ads, that feeds that love of llamas. It can be memes, it can be GIFs, whatever. Get people talking. 

Once you’ve built that community, that’s when you go in with products that you know this community will love. This tactic takes a lot of time but it’s free. So if you’re on a budget and have not a lot of money but a lot of time, consider this marketing tactic for this niche, or some of the other niches that we’ve mentioned in this video.

19. Kids’ Mermaid Swimsuit

For the last two niches, there are two movies coming out in 2020 that you need to know about because they will provoke buying frenzies. The first one is a movie called Onward and it’s a Disney-Pixar film that has pretty much every magical creature you can imagine. From elves to unicorns, and everything in-between. 

Now, you don’t want to sell anything copyrighted. However, there is a lot of magical woodland creature stuff on AliExpress. So what you can do, is build a store with fun accessories or home decor items that fit this magic woodland creatures theme, and then target people who love and are excited about this film. 

Will this store have legs beyond 2020? I don’t know, but this is a cool opportunity to make some money off of what is going to be a really hot trend and get used to riding trends, and building that instant memento that trends bring.

20. Secret Key Holder

Finally, the last niche that I think is going to blow up in 2020, is this spy gadgets niche. And that’s because we’ve got a new James Bond film coming out next year. Build your store and again, avoid anything with copyrighted stuff on it, but put stuff in it that a James Bond fan would appreciate.

This includes selling things like spy gadgets, or even things with the Union Jack British flag on it, anything that reminds people of the James Bond brand, without explicitly being about the James Bond brand.

Alright, that’s it for our list of 20 niches in 2020 that you can start dropshipping in. Let me know in the comments below, if you plan to start selling in any of these niches, or if you’re already selling in these niches in 2020. I’d love to hear from you and I will respond with my thoughts. Until next time, learn often, market better, and sell more.

Start selling online now with Shopify

Start your free trial

Want to Learn More?

• Top 10 Product Research Tips From Six-Figure Dropshippers
• 10 Unique Dropshipping Products to Sell in 2020
• Pricing Your Products – Pricing Strategies for Ecommerce Businesses
• Here Are the Biggest Dropshipping Niches in the Biggest Markets
• 10 Best-Selling Oberlo Products of All Time